140% increase in organic traffic post COVID lockdowns.
Cognital partnered with UpperCourt to develop a holistic SEO and digital strategy. Our efforts encompassed in-depth research, optimization of existing assets, targeted content development, etc.
INDUSTRY TRAVEL AND HOSPITALITY
UpperCourt SEO
A Georgian manor built in 1760, with 15 acres of grounds, including a private lake, swimming pool, hot tub, sauna, tennis court, children’s play ground and beautiful gardens and onsite pottery and printmaking studio for those who want to get creative.
Key Highlights
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Increase in organic keywords
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Increase in organic organic clicks
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Improvement in average positions
CHALLENGE
Uppercourt, nestled amidst the stunning beauty of the Cotswold countryside, faced the challenge of increasing their online visibility and attracting more visitors to their luxurious holiday cottages. With a highly competitive market and numerous accommodation options available, they needed a robust SEO strategy to differentiate themselves, capture the attention of potential guests, and drive bookings.
OUR SOLUTION
To overcome these challenges, our team of skilled SEO experts conducted a thorough analysis of Uppercourt's online presence, market competition, and target audience. We designed a tailored SEO campaign that encompassed various strategies to improve their website's search engine rankings, increase organic traffic, and elevate the overall online visibility of their brand.
OUR DETAILED ANALYTICAL REPORT
We conducted in-depth keyword research to identify the most relevant and valuable search terms related to holiday cottages in the Cotswold's. This involved analyzing search volumes, competition levels, and user intent to select the optimal keywords that would drive targeted traffic to Uppercourt's website. We meticulously optimized Uppercourt's website pages by strategically incorporating the selected keywords into the meta tags, headings, URLs, and content. By ensuring proper keyword placement, optimizing page titles and descriptions, and improving the overall website structure, we enhanced their website's relevance and search engine visibility.
Through our strategic optimization techniques, Uppercourt experienced a substantial boost in organic traffic. The website became more visible to its target audience, resulting in a steady stream of qualified visitors actively seeking luxurious cottages in the Cotswolds.We’d be more than happy to continue these optimizations and help better results.
To capture the attention of local travelers and enhance Uppercourt's visibility within the Cotswolds region, we optimized their local SEO presence. This involved optimizing their Google My Business profile, ensuring accurate and consistent information across local directories, and leveraging customer reviews to build trust and credibility.
Our commitment to continuous improvement remains unwavering. In the coming months, we will continue to expand the keyword portfolio by identifying and incorporating additional relevant keywords. This strategic approach will further solidify the website's online presence, attract even more qualified visitors, and unlock new opportunities for growth.
Local Search
Organic Keywords Positions The diligent efforts invested in extensive keyword research and optimization have yielded remarkable improvements in several lucrative keywords. We are thrilled to witness the positive impact these optimizations have had on driving increased organic traffic to the website and expanding the reach to a wider audience.
Upper Court Backlink Growth We implemented a targeted link building strategy to acquire high-quality backlinks from authoritative websites. Through our strategic content creation and guest blogging initiatives, we have successfully generated an impressive number of over 80+ high-authority backlinks. These backlinks, originating from reputable and influential websites within the industry, have significantly bolstered Uppercourt's online presence and search engine rankings. Through our guest blogging initiatives, we collaborated with relevant and authoritative platforms, sharing Uppercourt's expertise and unique offerings with their readership. These collaborations provided valuable exposure, allowing us to tap into new audiences and generate high-quality backlinks from reputable sources. Each backlink served as a powerful endorsement of Uppercourt's credibility, further enhancing its online reputation and search engine visibility.
PAGE SPEED OPTIMISATION
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Conclusion:
As we continue to evolve and refine our link building efforts, we remain committed to securing even more high-quality backlinks from authoritative sources. By leveraging strategic partnerships, thought leadership opportunities, and industry collaborations, we aim to further enhance Uppercourt's online authority, expand its digital footprint, and ultimately drive more targeted traffic and bookings. Our dedicated team will continue to monitor performance, fine-tune optimization efforts, and explore innovative techniques to maximize the website's visibility and ultimately drive more bookings and revenue.
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