Creating impactful solutions!

I'm PlasticFree


I’M PLASTIC FREE aims to be an easy to access online marketplace offering the most comprehensive range of plastic free, upcycled and ethically sourced products from trusted and responsible suppliers. The company draws suppliers of Australian ethical and sustainable small businesses and connects them to consumers through a one-stop guilt free marketplace.

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Project Overview

Simona the founder of IMPLASTIC FREE came to Cognital Solutions with concerns and issues associated with her website that had an outdated look, feel and functions. The website platform was not meeting IMPLASTIC FREEs ecommerce workflow needs and was creating more manual work for internal staff when it came to entering orders. IMPLASTIC FREE was looking for a mobile-responsive and user-friendly website that could facilitate online orders for both Australia’s customers and vendors. With their extensive product selection, IMPLASTICFREE was challenged with the organization and display of products on the website. They wanted to focus on both product and brand categories for a better user experience.


Brand Identity

Web Development

Web Designing

SEO, Strategy

Customer Support



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Our Solutions

Led by user personas and competitor research, our Design, Development, and SEO teams needed to work collaboratively together with IMPLASTIC FREE marketing team to create a unique and functional website that would meet the company’s needs. The site needed to be functional, easy to navigate, and offer a seamless e-commerce experience for buyers and vendors. A key piece of this would be improved site search and product categories within the navigation bar to better assist the users in finding exactly what they need. With the company’s vast number of products, the architecture of the site navigation would be essential to the user experience. Also our team made the operational process of registration, validation, analytics and CRM completely automated.

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The Results

I'm PlasticFree redesigned website now meets the e-commerce needs of all their stakeholders with new functionality and refreshed look.

The modern, full-width design is completely mobile-responsive and can facilitate purchases on any device. The improved and robust site search is prominent within the navigation menu and allows for visitors to search the site with the help of suggested terms and recommended products. The newly organized stores collections can be located on the maps and radius search too, then simplified further by brands and categories. Visitors can then view detailed description of each product from each stores with ease and comfort. The quick view and “Buy Now” features offer an efficient e-commerce experience for Visitors. The SEO-focused blogs and social media accounts work hand-in-hand to deliver new traffic to the website. Through the promotion of blogs on Facebook, IMPLASTIC FREE maintains more than double the average engagement rate – Even throughout their off season.

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Chandrika at Cognital Solutions works tirelessly to satisfy her clients, even the more demanding and perfectionist ones like us. Her web development skills and customer service skills are great, she placed a big effort to complete our project. We’ll certainly recommend Cognital Solutions to other businesses in need of web development skills.



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Scope of Work

Install the Marketplace Plug-In.

Improve the Website Loading/ Speed Time

Real Time Feature on the Homepage

Check SSL

Certificate Check Payment Gateway


Activate a Pop-Up Box/Window

Landing Page for eBook FREEBIE

Spam Filter & Issues with my email

Mobile / Tablet Optimised Website

Registration eMails need to be right

Website Chat

Website Notifications


Activate a Pop-Up Box/Window

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Feel free to contact me, and I will be more than happy to answer all of your questions.