Financial Markets Leadership Institute (FMLI) is a Global Financial Markets skills and leadership development institution. The company helps their participants discover their inner potential and transforming them from knowledge takers to knowledge contributors and inculcating leadership
skills and attributes that are highly valued in
Global Financial Markets. They wanted to solve the problem of existing HUGE GAP BETWEEN INDUSTRY NEEDS AND UNDERSTANDING.
Samir Jayaswal is the founder of FMLI came to Cognital Solutions with the goal of branding of their e-learning company. They wanted to revamp their brand image and create an unique perception of the company in the minds of their participants. FMLI being in a competitive business segment they wanted to stand out from their competitors with unique brand design. With their extensive courses on financial concepts they wanted to convey the message in a simple yet impressive way. The brand should be able to appeal to all age group users across the country.
Led by user personas and competitor research, our UI/UX researchers, Graphic design and SEO teams came together to
work collaboratively with FMLI marketing team to create a unique and Impactful Brand presence, that would meet the company’s
goals. We started with re-defining the brand experience followed by clearing brand positioning in the marketplace and improved
Chandrika at Cognital Solutions works tirelessly to satisfy her clients, even the more demanding and perfectionist ones like us. Her web development skills and customer service skills are great, she placed a big effort to complete our project. We’ll certainly recommend Cognital Solutions to other businesses in need of web development skills.
FOUNDER - FMLI
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